Industry Minister Saleh Husin
optimistic export furniture will reach 5 billion u.s. dollars or about
Rp67,5 trillion in five years.
"This is because we have the advantage of natural imported indonesian furniture
raw material resources are abundant, sustainable and supported by a
diversity of style and design that is characteristic of the local," said
Saleh Husin while inaugurating the opening of the exhibition the
Perfect Home Interior Decor 2015 in Jakarta Convention Center, Jakarta,
Wednesday (18 November 2015).
Menperin pun said the
implementation of the Asean Economic Community (AEC) by the end of 2015
can become opportunities for industry in the country especially the
furniture industry and handicrafts.
To that end, the Government
is encouraging the increased competitiveness of the industry through
several hilirisasi programs as mandated in the Act No. 3 2014 about
Penetrating the European market is a strategy Nayati to
penetrate world markets. Europe is becoming the key to get into other
countries in any parts of the world. When a product could be accepted in
continental blue, certainly will easily penetrate consumers
international. "Europe has indeed become a barometer of the world for
the quality," said born August 24, 1952.
Long before entering the
European market, Thendy actually is already exporting its products to
Japan, which is also equally apply high standards to a kitchen equipment
products. However, the product is sent to Sakura, do not include the
brands Nayati. "Were just so manufacturers, buyers in Japan are nempeli
brand," he said.
To get into Japan needed a long process. He had
to convince the buyer that the quality standards of Nayati can be
accounted for. For more convincing, he invites customers from Japan to
see directly the production process in Semarang.
As a result, demand continues to rise. The original production imported indonesian furniture
at the factory covering an area of 500 m2 in the Industrial environment
is no longer adequate. Since 1991, the production process was moved to a
new factory in the industrial area of 5000 m2 Terboyo with number of
employees 600 people.
According to Thendy, a comparison of local
and export market is 50:50. Export value Nayati annually an average of
US $ 10 million. Some of the products that became the pre-eminent among
others, Nayati Western Oriental Cooking, Cooking, ovens, foods counter,
refrigerator, dishwasher, furniture, gourmet kitchen exhausts &
block, kitchen and home.